In recent years we've seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.
Women everywhere deserve a big pat on the back for this amazing accomplishment. For small business owners, as is always the case, there is still a lot of work that needs to be done.
The one thing your small business MUST have is a web site. Ten years ago, it's possible for lot of small businesses to do without having a website. However, that is no longer the case. Below are the reasons for this.
More likely to use the search engines than the Yellow Pages are the consumers and business leaders these days. The name of your town and your type of business into Google is what they will type and start their research from there.
A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now, all that information can be kept on your website all the time at little or no cost.
When it comes to asking questions, you know as well as I do that most customers are a little shy. Often, until after they have learned more about your product, idea, or service, they don't even want you to know they are interested. With a website, that vast number of potential customers will be allowed to privately and anonymously read all about your business. Then, when they're ready to buy, they'll come forward with their questions and orders. Aside from this being a much more efficient way to do business, this can also lead to my next point.
Web based business operations can be EXTREMELY EFFICIENT. Often, customers would prefer convenient email over phone or in-person visits. Customers are encouraged by emails to organize their ideas and contacting you when they know what they want and are ready to act. What you will find is that your website generates a lot of customers and the customers you get are better organized.
Women also love buying from women-owned businesses. Unlike men, women as a group tend to be less compulsive shoppers. The vast majority of women prefer to learn about your product or service and get all the details they can before placing an order while a large segment of men will buy an item on impulse. Perfect for presenting a lot of information at very little cost are the websites.
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