The Importance Of Product Knowledge


Product knowledge is by far the most important key ingredient to possess when it comes to selling your product.


Before you sell your product, make sure you know it inside and out, you wouldn't want to be caught without an answer if your prospect had a specific question.


Think about it, if you were interested in buying a product from someone and they couldn't answer your simplest of questions about the product, how much faith would you have in it? You probably won't have any trust in it.


Here are a few tips on how to get to know your product better.


Brochures and Literature You should have as much written information on your product as you can. Read up on the features and benefits your product offers until you know them by heart. Learn everything, including any fees that are associated with your product.


You must also have your brochures with you all the time so you can whip them out and show your customers how things go. Customers love visuals.


Role Playing Role playing is a fun way to get to know your products. You should have two of your associates to help with this. You be the salesman, and one of your associates will be the customer, and the other one will be the critic. The co-worker playing the customer should ask as many questions as he can about your product. After that, go over the sales session with the critic.


You should also take turns playing each character so you can see the different points of view. You should think about it, when are you ever the customer when buying your company's products? You never are.


Use the Product This is perhaps the best way to get to know a product. By actually owning and using the product, you will learn everything there is about it, and you can tell your customers what you think of the product. This will enable your customers to see how much confidence you have in your product.


Being unprepared is one of the worst things for a salesperson.


Take a few minutes out of every day to get to know your products better. You should make the learning process fun and concentrate most on those products that you aren't familiar with.


Remember, the more you know about your product, the easier it will be to sell. Lots of luck!

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