Writing Press Releases - Quick Guide For You

PR Content

There are many ways on how to promote your business online but one of the strategies you shouldn't miss is writing press releases. It's easy and cheap so there's no reason why you shouldn't give it a try. If the method is new to you, read on the article and learn of the procedure on how to create a press release for business promotion. Hopefully, by the end of this, you can already start crafting your own write-up.

First, it would be nice to recall what exactly a press release is.

There are times when you may hear a press release being called "news release" and this is rightfully so. Basically, it's a write-up that talks of something newsworthy in an organization or company. For instance, it can be an article about scheduled events, new products or services, awards, citations, accomplishments, and the likes. It is crafted to improve public relations through the use of media.

Now, onto the steps on how to write press releases:

Make a headline. The headline is what the online public would see first so it's necessary to give it ample consideration. Remember that it doesn't have to contain highfaluting words. In fact, the simpler the words are, the better. You just have to ensure that it bears the gist of what the article is about. You can also write it slightly bigger than the body or in boldface to increase impact in the social media today.

Create the body. A press release is written the same way as a news story is written. The 5 W's (what, who, when, where, why) must be on the lead paragraph and the remaining must expound on it. Details are presented in an inverted pyramid pattern where the most important comes first and the least important comes last.

Introduce your company. When a news reporter picks your press release, or an online reader goes through it, they would be interested to know more about the company. Some writers opt to introduce or talk more of the firm after the last paragraph. Two or three well-crafted sentences here can go a long way. This is also where a link can be included so viewers can visit your page when they want to know you more. Other people writing press releases call this spot the boilerplate. In old newspaper lingo, it is the space where standard texts are used repeatedly. In online PR writing, it can serve as a fantastic block for encouraging readers to get to know you further.

These are the basic steps on writing press releases. It would probably be challenging if it's your first time doing it, but practice does make perfect. If money isn't an issue though, you can also opt to hire writers to get the job done in your behalf. A lot of online companies and private individuals offer services on internet marketing so you will surely have no problem finding someone who can create effective press releases. Just to play safe though, make sure you ask for sample works. Whenever possible, check out their past articles too. This can give you a good idea whether the firm or person is worth the investment.