How to Start Increasing Your Blog Revenue with Ads
After you've gotten your blog to a good place (in terms of traffic and repeated visitors) you should start thinking about monetizing and selling ads. Because your foundation is already laid, the only thing left to do is get to work researching the market. Before you begin marketing your blog as an ad platform, it's best to know the offers that will work best. Obviously you want to only have those ads that are relevant. Avoid accepting non-relevant advertisers because their conversions will be low. While you might make a few bucks you're still going to be putting yourself into a bad situation. While you'll get better results from related markets you'll still need to talk everything over with prospective advertisers.
Businesses are going to advertise on your website because you two fit well with them. You can assist your advertisers by composing content that deals with common products. Think about how your visitors will be affected when they read your content and then see ads for whatever products you are talking about. This is not something you'll want to do on every page. After all, didn't your site exist before you started taking on advertisers? But you can test this and drive traffic to those pages before running ads. Reviewing products is a great model for this particular application. Write reviews for the products that you know are hot right now. Link to other pages too, like linking to the review from your website's main page. Force future ad buyers to pick you over the others because they can get more from you. At the same time, keep it optional if you need to keep your distraction level down. What we're talking about is offering your advertisers some content space. Ask them if they want to submit some short preselling copy in the way of a review. If they have social proof, you can offer to publish it near their ads. Space immediately surrounding the ad is most likely going to be an issue but it isn't that hard to build links to the content that is specifically created for their ads. If you set up a framework to help you organize this, it shouldn't take much time at all. If it was composed well, the preselling copy can carry quite a lot of power and that's why this method has so much potential behind it.
Unfortunately the majority of websites aren't positioned properly to sell ad space. You need to have some things already in place. Every potential advertiser will want to see your traffic figures. How much traffic is the mean cut-off is hard to say. But there is one sure thing: the more targeted traffic you've got, the more money you can get for ad space. How highly people think of you will climb if you are able to point to other sites mentioning yours. It is important to create a page that talks about your site ad space because this is something that needs to be sold. Today, our introduction to mobile monopoly has been relatively short, but you should have a solid idea of what is possible. But do keep in mind that how you execute what you learn will have more of an impact one way or the other. We tend to think many small web businesses are averse to advertising mainly because of the stigma of paying for it, and that is a mistake in our view. When you are attracted to some new kind of approach, it is a good idea to think through what is going on. Ask your self if running a small test campaign would be in your best interest. A lot of new IM marketers have not yet learned how to properly take care of and look-out for their business interests which is critical to do. If you are new to doing business on the web, then that point becomes even more important.
You'll have more confidence in your abilities after you have found a few advertising clients for your website. No matter what, though, make sure you keep your relationships with your clients positive. If this goes well, they can become partners for life.