No matter what type of business you're in or what position you hold, you must be able to sell your ideas to others.
If you are the owner of the company, your first goal is to sell your idea to your employees and board of directors. If instead you work for a company, then your goal is to sell your idea to your clients and to your boss. As it seems, selling ideas is something we do in every part of our lives, when we are at work or at home.
It's not too hard to do, but practice is definitely essential. Mostly, you need to be credible and respected for your ideas to sell. Here are some helpful points you should think about:
You should be absolutely clear on everything included in your proposal. If something within your company is stalling the progress of your proposal, then you should take care of that before you even move forward. That way, if obstacles do arise when you are ready to make your presentation, you will be ready to deal with them.
If someone, or a section of your company, would not benefit from your idea, then it should be clear to you . Once you are aware of the problem, make the necessary adjustments, so that the whole company can draw benefit from applying your idea.
Assess your credibility. Very often, people pay more attention to who presents something than to what is presented.
Limit the number of suggestions made. Making a list of what's most important in what you are about to propose will make you sound more organized and knowledgeable.
If your goal is to win consensus because of integrity, you really need to put to work the basic rules of influence. The Four Rs; Role, Respect, Relationships, and Rhetoric.
Make sure your role is that of a clear advocate. Earn the respect that's owed to you if you work hard and take on your share of responsibilities. Establish relationships based on hard work and respect. And, ultimately, know every detail of what you are proposing.
Learning how to sell your ideas can be a tremendous asset you can use at home and at work. It doesn't really matter whom you will be using this skill with it is a great tool that works in every area.
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