Advertising with Ezine Ads - The Proper Approach To Profitability
Sure, all businesses on the net depend on traffic to make money, and of course there is a long list of all kinds of methods to do that. Running an ezine solo ad happens to be one of the methods to get more exposure, and it works. Given the amount of publications (ezines) on the web, you will of course need to do solid research to find where you can advertise. However, in order to make your solo ad a success, there are a few factors to remember. We are happy to be able to help you with this endeavor; so just read and learn the following.
You know your subject line will be competing for attention in the inbox which means you have to create something that works. There is likely a lot of other emails all vying to be opened and read, and hence the crucial nature of this. A sales letter will never be read if the headline fails, and the same concept applies to emails, as well. We cannot teach you how to write killer subject lines in this article, so that means you have to do additional learning on your own.
Most ads will benefit when they contain something that connotes urgency or that the reader will miss out on something if they do not act. The strategy is one of scarcity and the need to do something, immediately, like click on the link. If you give people a reason for not taking action, then that is what will happen. If you make your offer look and feel too relaxed, then that's the kind of response you will get. All of this is based on copywriting approaches that have been in use for a very long time.
We cannot give you specific formatting rules for the ad since they will vary a lot depending on the ezine you are using. All you need to do is follow the instructions given to you by the ezine, and that will work out just fine. Also, if you're sending out an HTML solo ad, test it before sending it out. Ultimately, the success of your solo ad depends on multiple factors. You can actually get some good ideas about writing ads from studying PPC ads such as at Google.
There are many reasons as to why running a solo ad would be a good idea for your online business, but one of the biggest benefits of doing so is that the results are measurable. What you need to do next is begin researching what you can do, and there is a tremendous amount that is there waiting for you. You want to know how many of your ads actually converted, so that calls for adequate tracking. Once you have been through a few of these campaigns, you will feel much more confident. Lots of newer people to IM get something going and fall flat, and they never stop and wonder if their knowledge is good or they are doing things as well as they could. People love case studies, and we will not provide one but you could do one on this is good as it applies to IM. Some people do things better than you and many do it worse; so we think it is a great idea to want to do it the best - pass them all. Other issues complicate matters such as some people hate to be wrong or are afraid they are wrong, so they do not seek out the means to gain feedback. All strategies and marketing or advertising methods are put together with different parts. So what you can do with that is be able to test, and you can do that powerfully if you have a complete grasp of what you are using.