Social Bookmarking Tips that You Need to Know

Finding traffic for your website is not that hard, as you can often buy it in bulk at a very low cost. However, finding the kind of targeted traffic that produces sales for you is not so easy. Social bookmarking is one method that allows you to target the people you want to reach, who will care about what you are offering.

A good place to start with your site, or blog, is to make it dead easy for your visitors to bookmark your site. If possible, and it is, make every effort to give them as many options as possible. Muliple social bookmarking widgets are easy to find, and you can just use a plugin for your blogs if you want. You have the option of placing your bookmarking widgets either before or after your content. This makes it extremely easy to bookmark sites, and there are millions of people doing it every day. Web users can be a lazy bunch, so probably 99% of people would never do any manual bookmarking. If there's an easy way to do something, you can bet they'll choose the easy way. Social marketing is more about networking, relationships, and helping people than outright self-promotion. Social bookmarking sites don't like people whose only aim is to promote themselves. There's nothing wrong in submitting your own content, but it backfires when you submit any bad material, expecting it to climb up he ladder. Of course, these sites have their rules, policies, and their particular standards for quality content. So when you're indulging in bookmarking, make sure you bookmark others information along with yours. You're just contributing and helping to add value to the site. The good will you spread will return to you, and you'll also make friends and understand these communities.

And just remember that this is a process that will not happen overnight. But you should make the effort to try to entice people to your site. You can do this by offering a chance to subscribe to your email newsletter or seminar, register an account in your website or forum, pledge membership, subscribe to your RSS feed, or participate in your affiliate marketing program. In fact, you should best remember that just as any traffic is good traffic, any involvement in their part is good as well. You can find some of the most highly targeted traffic from social bookmarking, so it's worth it to do it. Doing the proper research beforehand is the smart thing to do, and then once you're there do not engage in self promotion type marketing. It's not hard or much to learn and remember, but it's worth doing because it can deliver good things for you. We know you want to have greater , and what business on the net would not? First, remember you will need to research and plan well in advance to avoid costly mistakes. If you are interested to know one area where millions of net businesses drop the ball, we are guessing, it has to do with possessing rock solid information on their target audience. The success of all your marketing and advertising rests on the degree of knowledge you have about your target. The competitive edge will be much sharper and in your favor with the knowledge you will gain. You need to be understood by your niche market, and that means you are the one who has to learn how to speak with them. It is very clear that you have to give people a chance to embrace your messages but only after you make a connection.

X XitePro 2 - The Easy Way to Build a Website

He noticed the other web design tools were rather restricted when it came to aiding Internet marketers in the creation of SEO friendly sites that go good conversions. Any person using Dreamweaver would know there is a lot of time needed initially in creating a webpage, especially if you're a rookie and are not real tech-savvy. This is truly what caused Paul to decide to build this software so that online marketers didn't need to have so many complications when creating their web pages.


SEO Analysis Tool: this is one of the features that makes this software worth its asking price. You already know how important search engine optimization is for internet marketing campaigns. This software has features that allow you to rank and analyze all of your websites for SEO--you won't have to outsource it anymore. This software helps you analyze any website on the internet and looks at whatever webpage you want and then gives you feedback about what changes should be made and how you should make them so that you will see immediate results. Your search engine rankings depends on the keywords you target, and using the SEO Analysis Tool you'd be able to know how to rank for these keywords by making a few minute changes. Premium Website Templates: The biggest concern Internet marketers have about their sites are the designs. You have a couple of choices in this: you can hire someone to design your template for you or you can buy something that has been premade. Along with the basic design software, X SitePro 2 comes with hundreds of beautiful templates. You can use these templates to make your sites better or you can create one from scratch. X SitePro 2 also comes with X Header, a tool that helps you create professional header graphics for your various websites. So: you don't have to worry about outsourcing the graphics work for your business.


Automatically Build Navigation and Internal Links: There are a lot of reasons to buy X SitePro 2 but SEO is a big one. This features helps you automatically build internal links and good navigation, which are other things that search engine spiders like to see. Google and the other big search engines give higher priority to sites that place more emphasis on their internal linking structure and site navigation because those are things that show that the site is of high quality. We know huge numbers of web businesses have integrated this into their business, but what are your thoughts about it? Diversity in your marketing should be an ongoing business goal because there is too much for any one business plus it is always there to be used. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way.

We do know about many people who used pin profits bonus and did well, but while they could have slacked after a while they did not and kept building on it. A successful business will keep you occupied and filled with a positive purpose for as long as you care to stay in the game. To conclude: X SitePro 2 is a well made website creation tool that is far superior to the others on the market. This allows Internet Marketers to build businesses and websites without having to learn all of the technical intricacies usually associated with such things. This software is the ultimate for internet marketers who want to build websites that are of top quality in every way.

Marketing and advertising your products with contests via the internet

A contest, drawing or sweepstake is a superb option to advertise your products and solutions on the net. Read this short article to learn more details on this fantastic advertising method.

Preserve in mind that your contests really need to be authorized. Compose thorough conditions and terms about participation, eligibility plus the prizes. Have got a lawyer allow you to if needed. Since a lot of people will not browse above your conditions and terms, create a shorter edition regarding how to enter the contest plus the prizes. And make sure you include a box to the individuals to check and conform to the conditions and terms your wrote to the contest.

The achievement of a web-based contest is dependent within the prizes. What will you give out for the up coming contest? The urban planning graduate school rankings prizes should be equally intriguing and precious. You may possibly give cost-free products and solutions or intriguing bargains, but think of giving out promotional material also. This might become a good option to establish the image of your respective model. Give out a lot more details about the prizes and post hyperlinks to evaluations on the products and solutions you happen to be freely giving. Lots of individuals will consider buying the product they needed to win when they are certain on the value of the product.

Advertising and marketing your contest is essential. Compose upgrades to announce your contest and remind folks which you are nonetheless accepting entries. Place hyperlinks for the subscription web page on the homepage, your social media marketing profiles and upgrades and ship out mass e-mails. Appear for web-sites concentrating on the same audience and possess your contest highlighted in advertising, banners or upgrades. You may accomplish out to more folks by inquiring the individuals to share the contest on social networking sites to be a move to enter the contest.

Create a practical contest. Check with folks to submit some thing you should utilize to promote your products and solutions. A contest will expose plenty of folks for your model and products and solutions however , you might get more away from a contest with material you should utilize. You could for instance ask folks to reply to surveys meant to allow you to establish superior products and solutions or advertising strategies. You could also ask folks to produce material you should utilize as advertising material such as pictures, movies, evaluations or creative pieces.

Inquiring folks to produce new material related for your products and solutions is also an excellent concept: ask the contestants to acquire pictures or movies of on their own utilizing your products and solutions, create evaluations clinical pharmacist positions, create new slogans, logos, come up using a new product concept or submit their creative creations. Check with folks to submit their material by submitting a picture on Fb and tagging you; all their friends will learn about the contest and your model. People today may also share your contest if you give out prizes for the submission aided by the most votes. You'll find quite a few different types of contests: test various things and hold building contests that correspond for your target market.

It is now time for you to commence preparing your to begin with contest. Take some time to approach all the things cautiously and hold strengthening just about every new contest according to the previous kinds.

Internet Marketing Customer Service - How to Keep Buyers Happy

Customer service should be a universal talent. Whether you are talking about an online marketing business or a traditional one, it's what keeps things going in the world of business. Clients will always need you to sort out some issue or other - even if you have the best product on the market. Giving good customer service, particularly over the internet, can be tricky. When you can't speak to someone face-to-face, it can be complicated to work out whether or not you are addressing their problems adequately. Use the advice in this article to help you get started on offering excellent customer service via the net.

When dealing with a customer through email or in an instant messaging situation go for the "exaggerated courtesy" route. The recipient isn't aware of your mood when you are communicating via text.

This means that you need to make sure that your responses are extra polite language and positive phrasing. Double and triple check your communication before you send it out into the world. This method enables you to soften your tone, if necessary, to make sure that you are really solving your client's problem and that you find any mistakes and correct them. The time you spend doing this will pay off in spades. All businesses on the internet would love to have more business; however you do not want to cause unexpected problems just because you did not have all the facts about it, beforehand. Let's take a look at one thing very many people give little attention to - target market knowledge. Nothing beats this kind of research for the advantage it gives you with your marketing and advertising efforts. Knowing how to reach out in the most powerful way to your market is one thing that many businesses do not perform well. There really are no two ways about this; you must take your cues from what is known and use it skillfully. Even in the shortest marketing message, your words must still be able to build that bridge through strong identification with what you say and how you say it.

When crafting an email response, make sure to remove any sentences that could come across as less than polite. Let's presume clients can call for customer service as well, make sure you never say "as we spoke on the phone" when you write them an email. Your customer knows exactly what was said on the phone.

Even if the sentence might appear completely harmless to you, one thing people hate is to be talked down to. Remove any phrasing that might seem slightly patronizing from your messages. Reading an extra word takes more time, which is another motive for you to follow this advice. When you delete them, it won't take your client as long to read your message. They'll appreciate that!

Every call that you respond to should end on a positive note. This is a very important thing to do, especially when doing an Internet Marketing business. This is not just about solving a problem and going on to the next customer complaint. The call should always end with you asking if you have taking care of all of their issues. To maintain goodwill between you and the client, you need to give them a free gift for their troubles. This could be anything from a discount to a coupon code they can use for their next purchase. Your profit margin will definitely increase when you make sure that your customers are always happy.

There are plenty of people who believe they'll never have to deal with customer service matters when they enter the internet marketing space. When the inevitable customer service problem arises, most of these people are not only disappointed but scared because they aren't sure how to resolve it. If you learn and practice stellar customer service techniques, though, you will be increasing the chances of gaining loyal customers. Don't think that customer service offered via the internet is complicated.

Developing it takes some time though. You have the ability to achieve this!

How Good e-books Enhance Online Marketing Success

You can have a raise in sales margin and thus make money spinning business deals in online promotions as there are many approaches in this field. Out of all the online promotional methods which can make you earn higher returns by effective functioning there are some which are comparatively more money-spinning. An electronic book is one such type of web marketing approach which is very much money-making. In any case, if you wish to make more profits you need to perform with good skills.

Before you start writing a book related to your niche, try to find out the various doubts that people have regarding the product or service that you are promoting. Some study from your part will help you to learn the requirements of the online visitors. At the time of preparing the eBook the only thing that you need to keep in mind is that you have an ebook which will be more preferable. If your E-book is based on the subject which not in demand from the potential audiences that it will fail to serve the purpose. To know about the demand on the subject you are going to write you can do one thing that is write articles on the divisions of the subject and then postal the articles. Looking at the amount of traffic generated from all articles, you can decide that which is the most demanded topic for users.

Once you conclude your research and decide on a subject for your e-book you can move ahead in your e-book marketing project. It is very much essential for you to have a prior idea of what your E-book should have. As a result, you need to prepare a prior index or the synopsis in order to understand the format and design in which the book needs to be created. Only a skilled writer can create an ebook. If you think you are not that great writer and your writing in not inspiring, there are writing experts available in the market whom you can contact.

You can also inculcate images and graphic to the e-book along with appropriate content. If you make use of graphics and animation, you would grab attention of the people to read your books. If you want to make your readers read some points of your product emphasize on them by highlighting.

Other than the pictures and the designs you use in the book, also ensure that you have a professional e-book cover page. If you want that you can earn higher profits then it is very important that the e-book is able to hold on to the attention of the readers. You need to check it out that the ebook that you wanted is prepared accordingly once it is done with. Any errors in the book can tarnish your business image and hence you have to emphasize on perfection. How quickly and easily you are able to adapt to fluid business environments will work for or against you. Those who have established businesses making use of Easy FB Commissions Review will identify with those feelings very well. Historically, taking advantage of third party independent workers provides for increased time on higher priority activities. We understand if you are not quite at that point, though, but there is much available that is very low cost or no cost. But we would caution you to learn about it, first, and even gain some experience with implementing it. All anyone in business can do is make their best efforts to minimize bad judgment calls and errors, so do what you can and just get it done.

You can launch your electronic book by either posting it on websites or by publishing it through press. Promote your e-book well in advance before the actual release and also attract them with some offers. Give an option to the public that they can post their comments regarding your book and thus create goodwill. If you give some freebies or discounts over the products you can make many users visit your website and also make more money.

5 Benefits Of Internet Marketing With Article Marketing

1 ¿½ By means of article marketing, you are supplying added possibilities for likely patrons and other guests to come across your website, as you are generating added links to your website on substantially trafficked websites We hope you found this discussion helpful for your business needs. You do not have to start promoting a new product to add more to your business; all you have to do is promote it in a different way. When you have a diverse set of marketing and advertising campaigns underway, all the time, then if you lose one for some reason the effect is not devastating. But so it goes, and it is a form of survival of the fittest in business and in life. Probably due to hype copywriting, but so many people fall for the lure to use any kind of approach like Greg Jacobs, for example, and they want it to run on its own, etc. If for no other reason, look behind you, and you will see the sea of competitors who want to beat you; you cannot allow that to happen.. Higher the number of modes existing for likely customers to discern you, greater will be your potential to be noticed.

By using article marketing, you are developing links that are directed to your website. These links come in and move in one direction only, making them most exceptional for search engines of the likes of Google. If the place on the search engine page makes a difference to you, then initiating these inbound links is a vital element in promoting your website, and article marketing can make it possible for you attain this effectively and rapidly.

Article marketing enables you to augment your status. Generally, websites allowing article syndication have a biography area where you can reveal details about who you are and what is your speciality. By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.

4 ¿½ Article marketing is free, which is one of the best benefits. You are communicating your content and announcing your site without incurring any charge. The content that you put across strongly influences your probable traffic and giving your content to article listings does not require you to spend anything except a little amount of time collating them.

With the help of article marketing, you can apply keywords exceptionally since you are writing about a topic linked with your website. The act of establishing links and placing your name out there in loaded substance with significant keywords, will up the SEO competence of your site, and assist in building an impressive connection between the info provided in your article, and the competence of your website.

Customers will have one of those eureka moments when they realize that they can travel to your site for more of the same excellent information, and this is an outstanding way to draw in new visitors from a highly respected source for information. There are various extra gains connected with internet marketing by use of article marketing, nevertheless these ought to get your thought process going when it comes to designing articles to rope in additional visitors to your website. If internet marketing is what you want to do, a technique which will definitely benefit you is to write articles for syndication with the intention of article marketing.

Basic Forum Promotion

The idea of building a forum from scratch and turning it into a large and successful enterprise may seem challenging. While it takes some time and hard work to build a forum, if you do it the right way, you can eventually reach your goals. What we find exciting about doing IM is you can choose just one of the things we are talking about, here, and test and optimize your campaigns for the best conversions. Yes, it does take a certain amount of psychological risk to consider something you make thing just does not work. If you have tried and tested Spillover Commissions in your business, then how did that go for you? All businesses have to set their limits concerning how they want to promote themselves, and that fact is not lost on us.

If you are impatient and fail to do your due diligence, then you are obviously taking certain risks with your time and possibly money. You know the old saying that most people who buy IM information never use it, and that can easily lead to knowing methods that you have never tried. But as we have said, this is usually the domain of those who have not been around for long. We really pretty much do not care who it is, if something is new to you then you have to preform some research to get another side of the story. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Let's not mince matters: the Internet is growing by leaps and bounds every second as is the amount of forums and discussion boards that are being started--you can find a forum for pretty much every single topic or niche out there. This is why it is important to put in some real effort into setting yourself apart from the rest of the crowd. So in a way, distancing yourself from the other forums out there is something that's crucial for your success. You can do this by choosing a different design, a unique theme or just finding a new way to look at your topic. This is how you put down a strong foundation for a high level of traffic but if you don't have a good selling position you are going to have a difficult time with your promotions. When you are trying to get things off the ground, then think out of the box such as with contests or ideas that encourage people to post. That's right; you can host a contest where you ask your members to post meaningful content on your forum, and use the voting option to have the whole community vote for the winning member. As far as the prizes are concerned, you can give out anything that goes with your niche, right from physical items to virtual gifts such as eBooks, reports, software tools, etc.

If things are not going so well, do not give up and just keep working to develop the forum. If you really want to get things rolling, then construct a massive social marketing campaign. You can take the strategic and long-term approach which will help to keep your efforts steady and going. It always takes some time for a market to find out about you, and then you have to show them you are an authority and serious. Avoid thinking of the end game too much, and focus on doing the tasks you know you need to do. You will be surprised at how little time it can take for people to know about you, and that is especially true with social marketing, now. Each forum owner understands how important it is to gain and keep members. You'll need to pay a lot of attention to your forum, especially when it is brand new. So if you're able to give your members what they are looking for, and attract the right people to it, slowly and steadily your forum will turn into a center place where the best discussions take place. Remember, there's a reason why people join your forum, and that's to get something new out of it - so make sure you never forget this in the midst of all your promotional activities.

Saving Time and Money by Using PLR

You can use private label rights material in many helpful ways in internet marketing. First of all, do you know what private label rights materials are? Private Label Rights, or PLR materials are any products, usually digital items such as articles, mp3 files or videos, that are available for sale at a reasonable price for the use of the marketer who buys them. When someone buys PLR, they understand that they are paying a low price for non-unique content that will be purchased by many buyers. There are a lot of reasons to purchase PLR. There are just as many ways to implement PLR into your existing business structure. There are good ways to use PLR and not so good ways to use PLR. These techniques will help you use PLR in a way that brings you the most benefits. Do not lose sight of the type of business environment existing on the internet. All kinds of businesses are coming and going, major policy changes at Google, Bing and other movers and shakers all have their effect. All the old-timers can tell you stories about things that have been stable for many years will become totally different or even gone. This article touches on review of Spillover Commissions for your consideration, but remember you should look at that as just one facet of what you do. One thing that gets the unsuspecting in trouble is they do not bother to ask important questions or give serious thought and attention to matters like this.

There are always two sides to any coin, and even though we urge caution we will also say to give something a shot if it is resonating with you enough.

Never put PLR on your website before checking it first. The Google search bots are strict enough. You're sure to get dinged for content that's duplicated. Always check to see how many other people are using the PLR you've recently bought as you want to know how many are using the same materials. Keep in mind that some people simply flip PLR by buying and then selling right away. You may find that the pack you bought is being used on many other sites and so rewriting it would be best before you use it for your needs. You can also put together a group of PLR articles and make an e-book out of them. PLR articles can be a great time-saver when it comes to research; you have all the information in one place, so you don't have to go looking for it. When you have a group of PLR articles on one topic, they can easily be put together to form an e-book that can then be sold, or given away. Of course, a book should have a certain flow, so make sure that one article leads naturally into the next one; you may have to do a little editing or add a few phrases.

Combine PLR articles into short reports. One can write a few paragraphs that connect and then offer the reports in your name for money. You can offer the reports for sale to others as an implement of a PLR campaign of your own.

However you decide to sell the reports, one thing is for certain: the PLR you use will have saved you hours of time that you would have spent creating that report from scratch. Just always be certain you have the permission to redesign and re-offer those items again.

There is probably no easier way to build your business without spending much money than private label rights. PLR can be used for a lot of different purposes. In fact, private label rights might be one of the biggest boons to internet marketers out there. These products save you the time of creating content yourself and the expense of paying for unique content. As long as you obey the terms of the license you are purchasing, you can do anything you want with the material. If you are looking for a low cost way to start or expand your business, you should definitely look into PLR.

3 Great Online Business Models When You Need Fresh Ideas

You need to take action as soon as your online marketing methods start to feel stale or stop producing the results that you want. Sometimes desperation truly is the mother of invention and sometimes you simply have to do what you think is going to work the best. There isn't anything wrong with this and most of the time you'll get to where you want to go. So try to have an open mind and be ready to take on the things that most other people won't. Your openness to taking a chance can pan out quite well for you. Very many web businesses have an aggressive approach such as seeking new methods for creating Fast Fire Sites, but you have to always be very sure you do your homework, first. One of the most basic prerequisites for successful conversions is based on knowledge of those to whom you are selling. The benefits of knowing your market are numerous and have been known for decades. If you do this and execute well, then your conversions and effectiveness will increase substantially. There really are no two ways about this; you must take your cues from what is known and use it skillfully. It is very clear that you have to give people a chance to embrace your messages but only after you make a connection.

Way before the internet happened to the world, there was only offline marketing. During those days, though, it wasn't called "offline" it was called "direct response" marketing or advertising. It's good to borrow from these and work in a multi-step marketing campaign that brings in things like videos, Facebook and your money pages and sales sites. Drive traffic, for example, through a Facebook page that contains both video and text based content. You will be able to create a separate feeder site that will be pretty much a video based site. Then you either send them to your main site or even a squeeze page. Think about putting more marketing into your lead generation. Make a real effort to use your lead generation giveaways to help you build your list.

With this method you'll just work at becoming a guest blogger on the sites that relate to your service. If you have been in business for some time, or have a lot of experience, then you should be able to get on with more established blogs. The bigger and better blogs aren't actually interested in somebody who is brand new or whose website is brand new. But because you aren't new, you'll automatically have more credibility than the other newbies in online marketing.

Don't worry if you aren't yet familiar with guest blogging, it's pretty easy to learn about. So spend some time learning about this because it's a great way to get highly targeted traffic for the website you are running.

Affiliate marketers are the most likely to ignore the power of video and that's a huge mistake. Maybe it's because they are simply too lazy to make the videos at all, which is sad because it forces them to lose out on the power associated in marketing. We've all seen review websites--they are quite effective when they are done well. Obviously you will publish some textual content on the site but most of the content is going to come through the video. The idea is to create a video review of whatever service or video that you want to sell. You can also make presell videos which are totally different from the reviews. If you do not already know what preselling is or how to do it correctly, you need to learn. It isn't hard to learn or develop a good understanding of presell marketing, you do, however, need to spend some time learning about the best way to approach it. If you pay
attention long enough, you are going to see that pretty much every online marketer is just doing the things that other people are doing. Still, almost every Internet Marketer is told that they need to avoid trying to "reinvent the wheel." That's all fine and dandy, but you need to march to the beat of your own drummer every now and again. Don't hold back from trying something new or doing experiments now and then, even when they seem weird.

Best 3 Killer Headline Tips To Use Generate Hungry Readers

Just about the most influential development online has been social media's rise and increase in popularity. What we're talking about right now, however, is the impact the format and the technology have had. The changes and reformations social media has brought about in terms of compacting the form of most peoples' expression has caused reverberations all through the writing world. It doesn't offer you unlimited amounts of space in which you can make a point or state a case. So think about that in terms of how you write your headlines, and you will realize this very quickly. As a headline writer, you must learn to adapt and work within the constraints given to you. Always think in terms of conversion rates as you learn anything new, and as usual we encourage you to learn much more than what is presented in this article. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. A great many people are far too cynical and skeptical about online marketing methods and maybe even Social Commissions - we do not know. Only you know, in the end, what is best for your business; even though we have encouraged you to have an open mind and test.

But the thing is, once you have been burned a few times you start to wake up. You know the old saying that most people who buy IM information never use it, and that can easily lead to knowing methods that you have never tried. Newbies and those who have a hard time learning from experience of getting scammed will have this problem. Always seek to validate anything you read, and that is they only path to protecting your self. If you stay in IM long enough, then you will encounter unsavory people at some point, and then this is when your diligence will save you.

After you have written your content, step back a few paces and try to find a wider perspective on it. You can try to look for different angles to include in your headlines. For example, you should try asking relevant questions and taking an antagonistic viewpoint.

But you have to actually understand your audience's feelings about specific issues. If you, for example, get antagonistic about things your audience doesn't actually care about, you're going to miss the mark. This is the best way to get peoples' attention while simultaneously creating headlines that are relevant and tell the truth about your content.

The next thing I want to talk about is using data and numbers in your headline. When used in the first few words of the headline, it can be appropriate and really draw the reader in. People are drawn to numbers and specify data. It motivates us to learn more when we see it in the headline. When using these elements, human curiosity is always going to get the best of us. Numbers are a great way to make people stop while scanning for an article to read. They do this because it is human nature to do so. Your goal is to write numbers at the very front of as many headlines as possible.

Most internet videos love the different types of media, particularly videos. You need to get people to read your content by telling them about media's presence. For instance, you can use a parenthetical or a bracketed statement that includes the word "video." Social media, if you want to find success there, requires short but highly powerful headlines. Then, with the words about media or videos, you'll have a much better chance of grabbing a person's attention. Do your best to accept the notion of social media and headlines being very closely tied together.

Now that you've read this article you are going to know that the rules surrounding the creation of headlines are a lot different now. What is important to understand is that not every writer has actually thought about this. They just keep doing what they've always done but now the rules are working against them instead of with them. So take the ball and run with it so that you can get as far as you possibly can with both your content and with your headlines.