Tactical PPC Landing Page Conversion Approaches
One of the greatest determinants of PPC advertising success will be how well your landing page makes those conversions happen. There is no shortage of helpful advice regarding landing pages, but still there are many who struggle with them. We will show you a few items that you can take away today and make your landing pages better.
You can kill your conversions if your landing page navigation structure makes your visitors click away to someone else. Your landing page needs to be clear and simple, and that means clearing out any link spaces that you do not need to use. The top area of your landing page can have a graphic header, or perhaps it may not and that can be tested. The copy you choose to include does not need to be long at all, and typically many landing pages have the bare amount. If you look around and notice successful PPC campaigns, you'll see that most of them have landing pages that have little or no navigation - so take a lesson from them and optimize your landing page accordingly. Your landing page needs to look, feel and be professional in every sense of the word. People online can be very unforgiving, and they will judge your landing page in mere seconds. This can make your landing page look bad in front of your prospect. Your choice of graphics must be carefully considered so you do not hurt your first impressions. Take a visit to a site like istock, and you will see excellent examples of professional photography. Apart from that, when you have too many images on your landing page, it will make it load slower, which is another issue that may crop up.
If you are doing Adwords, then you will have to be concerned about page browser load time. You never want you page to load more than ten seconds, and five is probably too long. A load time of 5 seconds or less - that's the golden rule when it comes to optimizing the speed of your landing page. You may have to be careful about flash objects as they can add a lot to the file and load times. But you also want to remember that your page should be cluttered with moving animation, too much. Discovering new methods and strategies is part and parcel of online business, so do not feel like it is just, you. You can and definitely should augment your learning on the subject of mobile monopoly with additional research because there is not enough room in an article to talk about everything. We urge you to keep going, move forward armed with what you have just read and do more. However, having said that we must caution you about getting too comfortable with only doing one thing which is remaining in the learning phase. The obvious issue and danger here is your mind can fool you by having the feeling you are getting work done when you are not. People, and we are sure this applies to you, know in their minds they have to create in business even if it is just a website; but so many have trouble with even that.
You can have a huge impact on your conversions through simple optimization of your landing pages.