How to Create Captivating Headlines

Headlines are so important to anything they are used with that some writers will compose dozens of them just to get the right one. Then we come to often-asked question of how to write one that gets the job done in the most powerful way. Why one headline delivers results while the other fails is a great question. A great deal can be discussed about this issue, but the fact is that you have to do the things that will give your headline the ability to succeed. What you must do is learn and then practice writing headlines, and that is the only way to improve.


The best headlines are those that make your audience so tempted to read they can't help themselves. Your goal is to write headlines that are just too tempting to pass up for your audience members. Your audience is filled with people who literally give you two seconds to grab their attention or they are moving on. Grab it in a big way! Ask friends and family for feedback on the headline before you roll with it. Ask them if the headline grabs their attention and makes them want to move ahead with the rest of the content. You may have to work a good deal in order really feel comfortable with your ability to write these impressive headlines but it will pay off well for you down the line.


You must know your audience, and the way to do that is through market research. When you have that kind of information, then you will be able to effortlessly move around in whatever you write. Knowing your target audience like the back of your hand is something that will help you immensely when you're writing a headline that's targeted towards them. The benefits to you as the business owner are immense, and we are not hyping that up. You can take any one of these methods and really go all out in your business because they will open up new venues for you, to be sure. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. Most likely you are familiar with http://www.teenmoneys.com or at least aspects of it. One solid piece of advice we can give you is to learn more about the history of anything involving marketing methods and things of that nature, and that is why marketing forums can be so valuable.

In fact, it is those who skip over their homework who are at most risk and for obvious reasons. If you are not careful about what you do, then you can easily start method-hopping and getting nowhere. If you are past that stage, then chances are excellent you are good to go and will be fine. What we are writing about in this article is well known and without question, but you still really have to discover more in order to get the most out of it. If you stay in IM long enough, then you will encounter unsavory people at some point, and then this is when your diligence will save you.


Don't make the headline longer than it needs to be. Only include what is absolutely necessary in the headline. Keep whittling away at the headline until it's perfect. Internet surfers have short attention spans and they aren't interested in a headline that makes War and Peace look like Cliff's notes.


Writing a winning headline is the only way to get your target audience to stop what they're doing and take a look at the headline you have to offer. The sooner you master this vital step the faster you'll find the success you're after. As an Internet marketer this is one of the fastest changes you can make that delivers lasting results. Start now and enjoy the benefits tomorrow.

Three Internet Marketing Blunders You Need To Stay Away From

Newer Internet marketers can often make some common Internet marketing mistakes that could affect business. Given below are a few such mistakes that you should be aware of.


Not listing your site in the search engines is one online marketing mistake that is as common as it is obvious. Nowadays the majority of the websites depend on the search engines to send targeted traffic their way. Your internet business will suffer if your site can't be found through the search engines because you will be losing a lot of potential sales. It's isn't too difficult to rank for low competition keywords or to appear in the SERPs. For example, if you're in the "dog training" niche, then you should realize that there are hundreds of thousands of people who are regularly using the search engines to find new information "dog training." If you are prepared to put a little work into search engine optimization for your website, you will be well on your way. There are a few webmasters who argue that they don't really need search engine traffic because they have enough referral traffic coming their way. There is a limited truth to this statement because it would be foolish not to also use the search engines when they have the potential to drive thousands of visitors for free to your website. You will need to dedicate a little bit of time and effort to have your site indexed and subsequently ranked but the results are worth it. The higher the number of keywords your site ranks for, the more traffic will come to your site. There is no other way that can offer the same effective results for free. If the last thing on your mind has been getting your site listed with the major search engines, then you need to reevaluate your priorities. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. You will be positioning your self for the greatest gains with this simple approach. One thing we know is that some we know were skeptical about quick fire profits 2 until they seriously tested it and saw the results. Yet, as individuals, we do have our preferences even if they can be based on what is not ideal, etc.

If you do lose money on some lame method that does not work, then you have learned a valuable lesson and just move on. You know the old saying that most people who buy IM information never use it, and that can easily lead to knowing methods that you have never tried. There are many marketers who deal with beginners and these businesses are honest and legitimate, but it is the small percentage who are not honest that cause perception problems. So with all that said, even with us we will recommend you always find out more and do due diligence. Maybe you have already had experiences in which smart homework saved you some money. If you will be promoting something online with a website you need to ensure that all the information you are providing, whether it's related to the niche or the product, is up to date. Any visitors to your site will form the wrong impression if all they find on your site is old content. You have to show your visitors that you know what you're talking about, and are completely updated about the product you're promoting. It takes very little time for a potential customer to find and subsequently leave your site once all they find is outdated content. Putting up posts with dates on them is also something you shouldn't do because, unless you change the date regularly, it can backfire on you as you will have a lot of old dates showing up. Your goal as an online marketer is provide as much new information on a niche or product as you can which will make potential clients more comfortable buying from you.


When your business starts expanding you will need to establish working partnerships with other internet marketers and affiliates. Since you don't want to tarnish your reputation you need to make sure you don't partner with the wrong people. To summarize, the errors we discussed are fairly common for new internet marketers, which is why you should never overlook them when you are promoting online.

Advertising Mistakes Many Marketers Unknowingly Make

Avoiding advertising mistakes that can cost you time and money is one of the primary goals you should have when promoting your business. You can actually avoid most of the problems that you may encounter by having adequate preparation before you begin. That's why it is important to learn from others and accurate information is key. The basics of advertising are fine, but you need to learn advanced techniques at some point. Your ability to succeed will be greatly enhanced by studying books and courses on this topic. Now let's look at some advertising mistakes that you should avoid before you ever start in this business.


One of the first things you need to do is definitely defined your advertising message. Proper preparation is always recommended. It is a huge mistake to not know the core message of which were selling. You should avoid running ads in many different forms of media, especially those that are extremely diverse. Continuity and consistency are going to manifest once you know your core message. By advertising in this way, you are actually targeting people that may have nothing to do with what you are selling. So if you plan in this inappropriate manner, be ready for marketing and e-mail campaigns that will not convert very well.


When looking at advertising opportunities on the Internet, and in the real world, you really can't run out. In fact, you will never have to worry about running out of places to put your ad on the net. Just take some time to do the research, anything to help your small business improve. Focus on finding your audience, and there are plenty of tools to do that. In order to find them, simply choose the right keywords to advertise for. You can do this with Google Adwords' keyword tool which is online-based.


There are literally hundreds of thousands of sites to do this with. You will definitely be busy for many months as a result of this. Diversify your ad sources and test as many as you feel you can handle.


It's important to know how profitable each of your customers actually is to your business. Don't make the mistake of not keeping track of this type of valuable data. Knowing what the average amount a customer buys from you over time will help you. This way, when you advertise, you will know exactly how many responses you need to make the campaign profitable. The greatest potential for advertising is not in selling, but in collecting opt-ins. Lead generation is streamlined when you can break even rather than going for a cold sale. This is a strategic approach to marketing where you're investing in the long term value of your leads. Always think in terms of conversion rates as you learn anything new, and as usual we encourage you to learn much more than what is presented in this article. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. Most likely you are familiar with this is good or at least aspects of it. Only you know, in the end, what is best for your business; even though we have encouraged you to have an open mind and test.

But the thing is, once you have been burned a few times you start to wake up. If you actually give what you buy a shot, then if you do not perform solid research is when you are pressing your luck. That experience is very common with web marketers who are relatively new and with little experience. So with all that said, even with us we will recommend you always find out more and do due diligence. If you stay in IM long enough, then you will encounter unsavory people at some point, and then this is when your diligence will save you. Advertising mistakes can be quite costly if you don't catch onto them fairly fast. The best way to educate yourself in this area is to learn from the experience of others as much as possible.

Side-Stepping Landmines Before You Create An Internet Business

When you start an online business, you have to make some decisions right away, such as what features and characteristics your site will have. If you want to create a site that you can develop and maintain for years, then that usually means you will have a content site. Then, with a site with quality content on it, you can go on to create a mailing list and more. You have to either create or purchase content, and this is something you have to carefully consider. So let's go over some of the main issues that concern you when you have a new online business that needs content.


Some marketers write their own content, while others outsource the job to freelance writers. If you don't want to spend money hiring writers, you'll have to create content yourself, and many marketers do this, especially at first. There is a huge demand for content on the web, and the result is a thriving industry. As with all services, content writers vary quite a bit in the prices they charge and they quality they deliver. If you want quality content, you will have to invest something into it; advertisements that promise "articles for a buck" should be treated with extreme caution.


Seriously consider the approach of space ads that you basically rent for a while on sites. You will put your banners in that space for people to see, and there is some learning curve to getting this right.


So you have a choice between outsourcing the banner creation or doing it all by yourself. Naturally, this would be nearly useless if you do not know your numbers such as CTR, etc. We suggest you eliminate the middle man and find willing sites on your own because you will make more money.


Promoting affiliate products or CPA offers is chosen by probably a lot more people due to the relative simplicity. Each one can be done by the novice, although we think that most choose affiliate marketing. No matter what, you have to be prepared to work and be willing to do what is necessary. Affiliate promotions mean you need to be a bit more aggressive so you are noticed. Those who succeed in business have the ability to surmount difficulties and never give up for any reason at all - ever. When most people talk about a particular internet business method there is usually a certain amount of existing knowledge that is taken for granted. An ebook or course pertaining to Unique Article Wizard review will necessarily have to skip a lot that is needed but not necessarily the subject of that book.

Even something as simple as setting up an autoresponder and doing email marketing requires some detailed knowledge to do it with good effect.

So as you read on, we are making an assumption that you have some prior knowledge. That is one aspect of internet business that we love; there is always something more that can be learned.

The thing about not knowing is you do not know that your knowledge is incomplete, and so doing something like networking or joining a mastermind group can be extremely helpful. You simply need to find excellent online marketing information so you do not learn bad info that will only cause you headaches. A web business forum really is probably the ideal place for a new person to go, and you can spend a lot of time just reading. If you find a good forum, chances are excellent you will get solid information you can trust. Plus, in a forum about online business, you can ask direct questions to people with considerable experience. You will find a community type of atmosphere, and people will have reputations they have to uphold which will help assure you of receiving accurate information.

What You Can Do To Prevent Your Adsense Account from Getting Banned

Practically all online marketers as well as larger businesses are well aware of the profit potential with Google Adsense. Still though, after all these years Adsense remains the program with the highest contextual ad payout. If you do not know, then we will tell you the Adsense program has fairly stringent rules that Google does take very seriously. So what exactly do you need to take care of to make sure your AdSense account is safe?


You are prohibited from combining email promotions and Adsense. Adsense is a contextual ad platform solely designed to be used on any kind of site. If you are just driven to use email marketing and Adsense, then the simple solution is to drive your list traffic to a website/blog with Adsense being served up. We are not quite done with our discussion, and if you are like us the gears would be turning with fresh ideas. It is apparent that check this out as a viable promotional method is not universally applicable. Just how far do you want to take things online? That is always a valid and important question to ask. When it comes to business, however, and making money - we usually think there is a desire for more expansion and business building. Perhaps that easiest path to growth is through scaling existing campaigns, and then seek to add what you can that is all new. Also, remember there is nothing wrong with testing and trying something new, and that is really the only intelligent approach to expansion.


Part of the terms of service is to keep things confidential with your account such as your click through rate and others. Really just about everything is not supposed to be talked about; so the best policy is to just avoid talking about it. If for some reason you do want to share your earnings with others through a screenshot or a screencast, then make sure that you've blocked out all the areas leaving out the earnings.


This way, you'll achieve your purpose and at the same time keep your account safe.


If you are tempted to alter the code you place on your site, then you must resist doing so lest you get banned. All you can do is accept that people go to another site after they click on an Adsense ad. Your aim with Google AdSense is to earn a long term income without any kind of interruptions, which is why you should try to keep in mind even the smallest aspects that may put your account at risk.


The best thing is to read their policies and then go out and send traffic to your site. If you know their rules governing Adsense, then it will be easy to stick to them so there are no issues. When you begin making money with them, then you will really understand why you need to behave with their programs.

Monetizing Your Blog for Maximum Profits

Getting money from your blog might seem hard for you, but it is not at all. If you are utilizing the correct monetization strategies, you should not have an issue about making cash with your blog. The goal of this article is to explain the things that can be done with your blog in terms of monetization. We are confident many would like to take advantage of the full power of click here in their internet business; but you have to be careful and avoid proceeding with limited knowledge in your campaigns. We do realize that is an obvious statement to many of you, but that is not the case with everybody. There is a certain minimum threshold of information on any particular IM method that needs to be reached as soon as possible. What you are about to discover in the rest of this article will be very solid information but definitely not all you can find out on the subjects. You need to develop a sense of independence because you can delve much deeper into any subject and possibly find something highly useful.


Remember that you do not want to limit your blog's ability to make money. You have to constantly see what sources work in terms of monetization and continue bringing in the money. This is how you develop long term growth. One such strategy that works when monetizing your blog is to become an affiliate network member and advertise products with their banners. The niche that you are in does not matter. Chances are that there's a company that's looking for affiliates in the same market. You can then join the networks of Linkshare, Clickbank, Commission Junction and Amazon.com. The way to really making this work for your blog is to ensure that the affiliate products work well with your blog and will help your readers. Never sell a product just to get a high commission. You should take the wants and needs of your readers a lot more seriously.


Plenty of text link selling networks exist where you can sell the space on your blog to others for them to promote their services by utilizing text links.


Even though Google does not approve of buying links, this risk is very much taking the risk. This is because this kind of opportunity would allow you to make tons of money. Quite naturally, this method will not make much money if it is the only way you are monetizing your blog. But, it can prove to be a great addition to the other monetization methods that you're using. Make sure that you put enough time into looking for the right link selling network for your blog. This is so that you will not make a wrong choice. TLA and TNX.net are the two most popular link buying/selling networks that generally provide great results.


Make CPM networks beneficial for making money on your blog. CPM refers to average cost per thousand impressions. The difference between a PPC network and CPM network is that instead of being paid based upon the amount of ad clicks you get, you will be paid based upon the amount of impressions the ad gets. This will make sure that the advertisers are getting their money's worth by making the ad appearances important. The best way to attract advertisers would be to have a blog with a theme that relates to the targeted market and great content. The only thing you would be required to do is join a CPM network such as Value Click and you will be making a lot of cash in no time. Monetizing your blog is not as difficult people make it out to be. Many well known blogs are make large sums of moolah just by placing the most suitable ads and going to the best advertisers.

Understanding and Impacting the Minds of Your Web Business Readers.

You know how incredibly competitive doing business online can be. These days, in order to reach the business and profit goals that you have set for yourself, you have to make sure your machine is as finely tuned as it can be. The point where the meat meets the metal is where you put your content and you have no space for errors or causes to make excuses. The internet and search engines are full to the breaking point with websites that serve up content that isn't worth reading. Some of the websites on the first page will have everything done well, but it is also possible to be both appealing to your audience and winning to the search engines. We aren't going to waste time trying to convince you of this; either you're willing to try it or you aren't. Lots of newer people to IM get something going and fall flat, and they never stop and wonder if their knowledge is good or they are doing things as well as they could.

There are so many varied and highly unique methods to be found with online business, such as commission movement desmond ong for example. There is also no surprise that any marketing method will produce widely different results.

If you are extremely confident you are doing everything right, then how about testing that and getting a more experienced opinion? People who have a lot of experience understand the need to have an open mind and pick up any little useful tidbits of knowledge.

If you are familiar with testing and tracking, then you have a very good idea that the small pieces we mentioned are what you test with any type of campaign.


What you need to do first is scout the news or set up a few Google Alerts for some of the keywords that are most popular within your niche.


If you know that your readers are passionate about a certain topic, you need to find recent news about it. For your content or article, you will choose opposing points of view on that topic and write about it. Your main job is to write about the issue itself and then spend some time writing about what every source has said about that issue. Inject what you think into your content as well so that you can make sure that the debate keeps going. It's easy to use opposing points of view and it can be a really good way to help keep the discussion going. If you really want to understand how your audience thinks and to be able to connect with them, then become one of them. It allows them to feel like you are one of their group or an expert on the issue. You will be able to talk to them about their pain if you do your market research about them. You must have solid knowledge about their problems, complaints, pains and heartaches. When you have that information, you can mention it and talk about the results from their issues. Make sure not to go overboard so that they will come to see themselves and identify with you.


Continuing with our theme of using stories on your blog, once in a while talk about a story from your life. In order to make this technique as effective as you can, it is important to select life experiences that actually relate to your audience or your niche. If you actually stop to think about this, you should be able to come up with more than one good idea. For example, you can write your story and be sure to make it engaging, and then directly ask your readers to talk about their own stories. Your comments section is the best place for your readers to put these stories; it keeps everything nice and open. It's important to spend time actually reading and genuinely responding to the comments (and adding your own) because that will help you, hopefully, engage even more readers.


Have you ever taken notice of the fact that all of the news that gets reported is bad or negative in its standpoint? The basis for most movies, TV shows and books is conflict among the actors or characters. That sort of interaction captures both the imaginations and emotions of people who read and watch. You can play off that exact sort of conflict with your content so that you can just draw people into it.

Generate Higher Prospects With Press Releases

Press release is one cost effective way in which you can generate good amount of prospects towards your website. One can make a press release easily and also hand it out to the users at an ease as it has a very simple launching process. Above all it gives immediate effect on your search engine rankings apart from driving traffic to your website. We know you want to have greater commission vantage, and what business on the net would not? First, remember you will need to research and plan well in advance to avoid costly mistakes. If you are interested to know one area where millions of net businesses drop the ball, we are guessing, it has to do with possessing rock solid information on their target audience. All target niche audiences have accumulated information on them as a group, and that is what you have to find out. Naturally you want your campaigns to work the best they can, and that is perhaps the primary benefit. There really are no two ways about this; you must take your cues from what is known and use it skillfully. Your readers will never get to a point where they will fulfill your most desired response if they cannot relate to it.


A press release will be helpful to drag the attention of most of the users and with this you can also increase your sales. But then for this you would also have to create a simple list called as a press list. The press list usually contains the fine details of all the editors of most of the publications. You should first decide upon what kind of prospects you are targeting to and then decide about the publication websites. Editor is someone who is in charge of posting press releases and he is the person who will assist you and so availing detailed information about him is very important. An substitute of press list is the newswire service that you can take advantage off.


To impart knowledge about your products or services to audiences press releases are used. So you need to have a press release that is inspiring and at the same time readers would like to know what is next and so keep on reading till the end. If in case the matter written is not that good then there are chances that you may be overlooked. To make it impressive it is advisable that you write first few words and sentences very appealing and convincing. make certain that the matter that you are providing your writer is genuine and laos very exciting to be known. The press release that you write needs to show the benefits the reader will have after reading it. Apart from this also make them think about the things they will stay unaware of if they don't read this.


You should look out for a good publication website only after you have made a selection of the target audience. You need to ensure that the publication house posts the PR online or not at the time of selecting publication house. By utilizing keywords in popular search engines you can search publication houses. Once you choose the publication which you want it is then your responsibility to see whether who is the right person you have to approach and then get their details. When you get the details and you are posting the press release make sure you type a subject which is very attention seeking and also compels the receiver to open the email. If the subject is not correctly and effectively written then there are chances that the email may get deleted.


You need provide the editor with the PR that is too good so that he cannot ignore it and post it. Also see to it that whatever you present to your readers is not old and stale. Everyone on the web is fond of good and fresh content. Also make sure that you have a press release published instantly if you have any kind of urgent event that is coming. If at all you follow all these points then you can achieve great success. At the end of the day a good press release will benefit you in the form of inbound links as well as these can of immense value when you are trying to uplift your company image.

Can We Get Targeted Results with Yahoo! PPC?

The main source of strength for any website that wants to be successful is traffic. Even though there are many paid and free ways to get visitors to your site, PPC services like Yahoo! Search Marketing happen to stand out. This article will be teaching you steps on how to get the most out of Yahoo! PPC. Today, our introduction to Imran has been relatively short, but you should have a solid idea of what is possible.

But do keep in mind that how you execute what you learn will have more of an impact one way or the other. These methods can work hand-in-hand with paid for ads, for example, and that is possible even on a small budget. We want to mention an important aspect of marketing when dealing with new methods. Stop and think about doing a campaign that is more along the lines of a test ad. A lot of new IM marketers have not yet learned how to properly take care of and look-out for their business interests which is critical to do. If this is your first business venture on the web, then you would best be advised to take it to heart.


For several years, at least, Google put the skids on affiliate marketing direct linking with their PPC program. On the other hand, direct linking is acceptable with Yahoo PPC, so that is one very nice thing for affiliate marketers. If you are brand new to PPC and have never done it, then you can rejoice in the fact that you do not have to make a landing page for each affiliate campaign at Yahoo. At Yahoo you can quickly run tests for any new market you are considering, and that is really a huge thing. This is actually quite a popular method that has been ongoing at Yahoo since the beginning. Yahoo also makes it much easier to do testing, and there is just more freedom to be found there. In order to get the most out of your Yahoo! experience, ensure that you're focused on the results, rather than spending too much time preparing and analyzing.


Do Leverage Bid Gaps: Study the ads done on Yahoo! for huge advertisers; you'll discover that these advertisers are just spending money carelessly, unmindful of the targeted keywords. Now, as a smart, thinking advertiser, this creates a strong opportunity for you to save money. Your bidding should not be about setting the bids as per category, but rather, it should be based on keyword by keyword.


You will find the efficient management of your bids rewarding and thus will take you far as compared to using just any keyword that you like, which is merely a waste of your investment.


Shun Bidding Combats: It is important to note that you're Yahoo! Search Network advertisement is not a joke, so you should use it discerningly. Don't get your emotions get the best of you and engage into a bidding conflict for only a few high volume keywords; it's just a waste of your money. Rather, bid intelligently by using specific keywords with not so high search volume.


What's important really is traffic, and that's the way to succeed on Yahoo! PPC . If you will engage in a bidding conflict in the name of some broad keywords, it'll be useless as the traffic itself isn't going to be achieved. Putting things into perspective, you'll be wasting your money on keywords that are not bound to give you agreeable results. Bid for the right keywords as an intelligent PPC advertiser and see the true potential of your ads come out. While there is more freedom at Yahoo, your mileage will vary, and you have to get it right in order to be successful.

An Objective Review of Facebook Ad Power

Facebook Ad Power if quite different from the usual online course on advertising or getting traffic. The main focus of most internet advertising courses is how to profit with Google Adwords. Ryan Deiss, meanwhile, has created a course that does not cover Adwords at all. This course teaches you how to profit from Facebook advertising, a lesser known way to advertise. You really have many choices when it comes to advertising on the internet. There is no law that says you can only use Google! If you read our Facebook Ad Power review you'll be in a better position to decide if it's for you.


Facebook Ad Power is an advertising course released by Ryan Deiss. Before coming out with this one, Ryan Deiss was already known for his previous product releases. He is the creator of products like Gmail Mind Tricks, Traffic Conversion Summit, and the Ultimate List Building System. Seeing how many people were losing money or getting their accounts banned at Google, he devised a new advertising model, based on Facebook's advertising service. Because he is a widely recognized entrepreneur we decided to use his reputation as a reason to put a check in the "yes you should buy this" column of our review.


According to the product creator, Ryan Heiss, you should experience higher conversion rates for the same campaigns at Google. Goes without saying that you will need to actually go through the course to extract the highest benefits. Try to avoid skimming it and rushing out to make a fortune because you probably won't. While the course is quite inspiring you do need to follow directions when you are first starting out.


This course is not being offered in the usual way, that is through an affiliate network like Clickbank, but through Ryan Deiss's own company.


This made us a little reluctant to order it. We like to buy products and courses through programs that are reputable. We had a bit of anxiety dealing with someone who was not selling their course through Clickbank or another familiar network. The quality of the course, however, put these fears to rest. The program itself is what mattered, not the way it was sold. Ryan Deiss is trustworthy. You don't have to worry that he'll pocket your money without delivering the product. One of the most often asked question regarding Spillover Commissions is how the beginner to online business can realize the greatest benefits. We know of people who have been doing business on the web for many years, yet they have not used all the methods that are out there; so it just depends on your situation. So what needs to be done is strike a good balance between getting the foundation right as you take action in your business. Yes, you will probably not be able to use everything you read about, but the important thing is to bookmark it in your mind for possible future use. Our articles normally present a small number of related points to a main topic, but we will never begin to give you all that is available on any one particular topic or subject.


It's not easy doing business online in the first place, and if you cannot or do not want to give Google your money - it's understandable. It's good though because you don't need Google to make excellent money on the net. Social network advertising is a great way to get traffic to your websites and make sales. You can take advantage of Facebook Ad Power so you can take advantage of Facebook's awesome power.